
It is important to communicate your findings in a way that is clear and coherent for your target audience(s). Consider what your audience already knows and what you want them to learn. Whether providing findings through a written report, presentation, infographic, or video, communicate succinctly, with accuracy, and with your evidence.
Spreadsheet programs such as Google Sheets or Microsoft Excel make it easy to quickly build charts and figures. Data visualizations can then communicate different trends. However, just because you can build anything with the push of a button does not mean any chart will suffice.
Beyond charts and figures, tables can communicate multifaceted information such as descriptive statistics (e.g., range, mean, standard deviation) or comparisons between a targeted subpopulation and the broader population. An important factor to consider is what will be the most accurate way to visually share the data with your audience that is accurate, user-friendly, and easy to understand.
The strategy below provides examples of how to build meaningful data visualizations:
